Adidas launches ocean debris-themed eco-friendly 3D concept shoes
Since becoming a founding member of the ocean conservation organization Parley for the Oceans in April 2015, Adidas has been actively developing innovative designs, hoping to raise awareness of ocean conservation among consumers and other product manufacturers through green product design. Therefore, at the Parley for the Oceans x COP 21 – Oceans. Climate. Life event this week, Adidas unveiled the Futurecraft 3D-printed concept running shoe, based on the best-selling 2015 Ultra Boost. This limited-edition concept shoe is a collaboration between Adidas and Parley for the Oceans, using recycled ocean debris as raw materials. The shoe consists of two main structures: the upper and insole are made from recycled fishing nets, while the sole support structure is made from a mixture of recycled polyester and discarded gillnets, all 3D-printed. Adidas stated that this concept shoe demonstrates that companies can use innovative design thinking to prevent human-caused damage to the ocean and plastic pollution. Adidas primarily provides Parley for the Oceans with assistance in educational communication and promotion, and sponsors its marine plastics AIR (Avoid, Intercept, and) products.