Major Breakthrough: Amazon Web Services pledges to use 100% renewable energy.
Thousands of people have been urging Amazon to join Google, Apple, and Facebook in providing a green internet powered by 100% renewable energy. Excitingly, Amazon CEO Jeff Bezos seems to have heard the public's voice. On November 20, 2014, Amazon Web Services updated its sustainability webpage, explicitly stating its long-term commitment to using 100% renewable energy for its global internet services. This was a major breakthrough in Greenpeace's long-standing efforts to promote a green internet. Amazon Web Services, a subsidiary of Amazon.com, is the world's largest public cloud computing system. When you watch movies on Netflix, the largest online DVD rental company in the US, browse photos on Pinterest, read reviews on Yelp, book rooms through Airbnb, or post hyperlinks on Reddit, all this data is transmitted and stored through Amazon Web Services' data centers. According to a 2012 report, one-third of internet users visit at least one website using Amazon Web Services daily. Amazon's data centers consume enormous amounts of electricity, and their power consumption is growing at an unimaginable rate.