IKEA's 80th birthday wish: Reduce greenhouse gas emissions by 50% by 2030
With 462 stores in 62 cities worldwide, the renowned furniture chain IKEA officially entered its 80th year and opened its North Asia headquarters in Taipei for the first time on the 12th. The office features extensive, home-style public spaces, focus rooms for employees to unleash their creativity, and thoughtful automatic height-adjustable desks, showcasing IKEA's commitment to human capital and sustainability. During the event, IKEA reiterated its global commitment to becoming climate positive and reducing greenhouse gas emissions by 50% by 2030. Adrian Worth, Managing Director of IKEA North Asia, shared its business strategy in Taiwan. (Photo by Liu Youjun) IKEA acknowledges the high cost of sustainable products, focusing on volume and price to create a win-win situation. IKEA invited Adrian Worth, Managing Director of IKEA North Asia, to share its business strategy in Taiwan and engage in a Q&A session with media on various aspects, including environmental sustainability, humanistic care, and employee well-being. IKEA asked the media: Between "low price" and "sustainability," what do IKEA's decision-makers choose? 88% of the media professionals at the scene chose sustainability. Adolf Ellis was surprised by this result because in order for IKEA products to compete with similar products in the market, the design must be based on "price". However, he also believes that good design is a combination of form, function, quality, sustainable development and affordable prices for everyone, which is "democratic design". IKEA believes that good furniture is designed for everyone. Therefore, sustainability