The Olympics have just concluded, and the Canadian team’s splendid performance is still fresh in our memory. This year's clothing was provided by Lululemon, a Canadian brand known as the "most beautiful yoga clothes", which made many teams envious. But before the opening, environmental groups accused Lululemon of greenwashing in France, demanding that the brand remove its "earth-friendly" claims and saying that "Canadian athletes deserve better (sportswear)." Carbon emissions are rising and materials are difficult to recycle. "Earth-friendly" is accused of being a promotional term. Fashionable sportswear is functional, comfortable and beautiful, and has been loved by the public in recent years. Lululemon has risen accordingly. In 2023, net revenue increased by 19% to US$9.6 billion, making it the fourth most popular sports brand in the world, after Nike, Adidas and Puma. In 2020, Lululemon called out the three pillars of "Be human. Be well. Be planet.", continuing to promote environmental concepts and accumulate popularity. On July 24, Canadian environmental organization Stand.earth took legal action, accusing Lululemon of greenwashing to the French Directorate-General for Competition, Consumer Affairs and the Fight against Fraud (DGCCRF) and demanding that it remove one of its pillars, "Be planet." Todd Paglia, executive director of Stand.earth, said: "We hope that French authorities will investigate how Lululemon is emitting large amounts of pollutants that are harmful to the planet."
